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Our Mission

At Groovin Surf Co, we are committed to delivering extremely high quality garments without sacrificing the environment or price. Our origin story is rooted in our passion for ethical and sustainable fashion. We believe that fashion can be both trendy and responsible.

Our team is dedicated to creating garments that are not only stylish, but also made with the utmost care for the planet. We take pride in our commitment to using sustainable materials and ethical manufacturing processes. Each garment is crafted with love, ensuring that you not only look good, but also feel good about what you're wearing.

Join us on this groovin journey towards a more sustainable future. Together, we can make a positive impact on the fashion industry and the world we live in.

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Our logo

our origin

Our logo is inspired by the small town of "Somers" located on the Mornington Peninsula, where a deep respect and understanding of Westernport Bay were instilled at an early age. The logo symbolizes the incoming tide into the estuary (Tulum River), creating a crosscurrent. The larger wave on the left represents the swell, while the smaller wave on the right symbolizes the current originating from the estuary.

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